Product Marketing Senior Manager (TradFi)

TL;DR

Product Marketing Senior Manager (TradFi): Driving the go-to-market strategy across multiple Binance products with an accent on audience positioning, messaging, and growth initiatives. Focus on synthesizing market and customer insights to influence product development and leading a team of high-performing product marketers.

Location: Taipei, Taiwan. Work-from-home arrangements may vary depending on the business team.

Company

Binance is the world's largest cryptocurrency exchange and a leading global blockchain ecosystem providing trading, finance, and Web3 services.

What you will do

• Drive comprehensive go-to-market (GTM) strategies across various products to achieve business outcomes.
• Define target audiences, product positioning, and messaging to execute growth initiatives.
• Collaborate with business, marketing, and regional teams to align on priorities and goals.
• Analyze competitive and customer insights to inform business plans and product development.
• Implement and optimize insight-driven marketing programs through a culture of experimentation.
• Manage, coach, and develop a team of world-class product marketers.

Requirements

• Proven experience and strong interest in the cryptocurrency and blockchain space.
• Track record of spearheading marketing campaigns and product launches with significant business results.
• Strong leadership skills with the ability to influence cross-functional teams.
• Expertise in core analytical concepts such as LTV and incrementality.
• Exceptional written and verbal communication skills for stakeholder management.
• Ability to operate with a high sense of urgency and entrepreneurial spirit.

Culture & Benefits

• Opportunity to work within the world's leading blockchain ecosystem.
• Collaborative, user-centric global organization with a flat structure.
• High level of autonomy in an innovative and fast-paced environment.
• Results-driven workplace focusing on career growth and continuous learning.
• Competitive salary and corporate benefits.