Generative Engine Optimization Strategist (AI)

TL;DR

Generative Engine Optimization Strategist (AI): Leading AEO/GEO strategy for B2B, B2C, and eCommerce accounts with an accent on improving brand visibility and citations within LLM-driven search experiences. Focus on translating complex LLM concepts into actionable narratives, optimizing owned assets, and building measurement frameworks to drive measurable growth in generative search.

Location: Must be based in or able to work onsite in Raleigh, NC

Company

A modern marketing collective that unites strategy, creative, media, and SEO to help ambitious brands grow through advanced technology and AI-powered capabilities.

What you will do

• Own AEO/GEO strategy from diagnosis to execution for diverse client accounts.
• Audit and prioritize improvements for solution pages, PDPs/PLPs, and help centers.
• Develop GEO content plans aligned with buyer-journey stages and persona cohorts.
• Translate complex LLM behaviors into clear, executive-ready client narratives.
• Identify cross-channel opportunities to reinforce generative visibility through SEO, PR, and paid efforts.
• Document and improve internal workflows, templates, and QA standards.

Requirements

• 2-3 years of experience in SEO roles, with at least 1 year in generative roles preferred.
• Strong understanding of modern search and LLM ecosystems, including retrieval and citation behaviors.
• Proficiency in AI tools like ChatGPT and Profound for research and content systems.
• Experience with eCommerce optimization, including category taxonomy and merchandising.
• Demonstrated ability to influence outcomes through owned content and information architecture.
• Must be able to work onsite in Raleigh, NC.

Culture & Benefits

• Collaborative ecosystem backed by shared infrastructure and advanced technology.
• Culture of curiosity focused on shaping how brands grow in an evolving digital landscape.
• Opportunity to work on high-impact strategies in a space that is still being defined.