Senior Product Marketing Manager (AI)

TL;DR

Senior Product Marketing Manager (AI): Leading the strategic positioning and go-to-market execution for core AI product areas within a legal-tech workspace with an accent on narrative development and revenue growth. Focus on translating complex AI capabilities into compelling customer value, driving product adoption, and optimizing the end-to-end GTM lifecycle.

Location: On-site in Stockholm, Sweden

Company

Legora is an AI-native workspace redefining legal work for high-performance legal teams, scaling to $100M+ in ARR.

What you will do

• Define and execute differentiated product positioning and narrative storytelling from first principles.
• Lead end-to-end GTM strategies for core product areas to drive pipeline, adoption, and revenue growth.
• Develop high-impact sales enablement assets, including pitches, demo narratives, and competitive strategies.
• Optimize product storytelling across the website and growth surfaces to increase conversion rates.
• Synthesize customer conversations and competitive intelligence to influence product prioritization and roadmaps.

Requirements

• 6–8+ years of experience in Product Marketing or Product Strategy within high-growth AI or B2B SaaS.
• Proven track record of marketing and driving the adoption of AI products.
• Strong technical fluency in AI concepts to engage credibly with Product and Engineering teams.
• Outstanding writing and communication skills with a high bar for messaging precision.
• Must be based in or able to work on-site in Stockholm, Sweden.

Culture & Benefits

• High-ownership environment focused on outcomes over titles.
• High-performance culture with a commitment to excellence and direct, ego-free feedback.
• Opportunity to shape category-defining AI products at a global scale.
• Inclusive workspace that values diversity of thought and experience.