VP, Healthcare GTM (Medtech)

TL;DR

VP, Healthcare GTM (Medtech): Leading the strategy to integrate WHOOP into the healthcare ecosystem by developing partnerships with health plans and self-insured employers with an accent on outcomes-driven health technology. Focus on structuring reimbursement pathways, negotiating enterprise models, and scaling GTM opportunities to improve health outcomes and reduce costs.

Location: On-site in Boston, MA. The successful candidate must be prepared to relocate to Boston if necessary.

Salary: $200,000 - $300,000 base salary

Company

WHOOP is a health technology company on a mission to unlock human performance and healthspan through deeper understanding of bodies and daily lives.

What you will do

• Define and execute the strategy to integrate WHOOP into healthcare markets, including health plans, self-insured employers, and benefits consultants.
• Build and scale partnerships with commercial payers, Medicare Advantage, provider-sponsored plans, and innovative health systems.
• Collaborate with Healthcare Product leadership to evolve WHOOP offerings based on payer, employer, and provider needs.
• Structure and negotiate enterprise models including reimbursement pathways, pilot programs, and value-based arrangements.
• Develop evidence-based value propositions demonstrating impact on outcomes, engagement, and cost reduction.

Requirements

• 12+ years of experience in payer strategy, employer health benefits, digital health partnerships, or healthcare innovation.
• Direct sales experience within the healthcare space.
• Deep understanding of payer economics, reimbursement models, risk structures, and value-based care.
• Proven track record of building and scaling opportunities with health plans, employers, or health systems.
• Ability to negotiate complex, multi-stakeholder agreements and drive measurable business outcomes.
• Willingness to travel significantly as needed for the role.

Culture & Benefits

• Competitive base salary and generous equity package.
• Total compensation model that aligns employees with the long-term success of the company.
• Comprehensive corporate benefits package.
• Commitment to a diverse and inclusive environment.