Product Marketing Manager (Web3)

TL;DR

Product Marketing Manager (Web3/Fintech): Driving the growth of Performa, a B2B payments product, with an accent on positioning, go-to-market strategy, and demand generation. Focus on building a B2B pipeline from scratch, creating sales enablement kits, and managing the product's web presence using AI tools.

Location: Remote (Global)

Company

hirify.global is a large crypto ecosystem providing secure, scalable solutions for digital asset interaction, including mining pools, wallets, and payment infrastructure.

What you will do

• Own Performa's positioning, messaging, and competitive differentiation for the B2B payments market.
• Lead GTM planning and execution for new features, client segments, and market entries.
• Manage end-to-end demand generation campaigns from brief to optimization.
• Build sales enablement materials, including decks, battle cards, and objection guides.
• Produce high-conversion funnel content such as whitepapers, case studies, and landing pages.
• Manage social media presence and update the website using AI-assisted tools like Claude Code.

Requirements

• 3–4 years of B2B product marketing experience.
• At least 2 years of experience in a startup or early-stage company.
• Deep domain expertise in crypto, fintech, or payment infrastructure.
• Proven track record of building positioning and GTM strategies from scratch.
• Russian language is mandatory; English proficiency at B1+ level.
• Ability to manage websites and create landing pages using CMS or code-based tools.

Nice to have

• Experience with Claude Code or other AI coding tools for web management.
• Proficiency in AI tools for content production and research.
• Experience with B2B lead gen tools like Clay, Apollo, or HubSpot.
• Experience in CIS, MENA, LATAM, or APAC crypto markets.

Culture & Benefits

• Fully remote work from anywhere in the world.
• 100% paid vacation and sick leave.
• Opportunity to build and own the marketing function from an early stage.
• International team of professionals in the Web3 space.