Senior B2B Product Marketing Manager

TL;DR

Senior B2B Product Marketing Manager (B2B SaaS): Own vertical go-to-market strategy and execution across enterprise segments, including segment-specific positioning, sales plays, pitch narratives, and launch support. Focus on building insight-backed messaging and sales enablement for long, complex enterprise deals, including win/loss-driven market intelligence and multi-stakeholder alignment across sales, product, legal, and marketing.

Location: Sydney NSW, Australia

Company

Canva builds design tools and platforms used by individuals and organizations worldwide.

What you will do

• Lead end-to-end GTM strategy and execution for enterprise verticals (Higher Education, Real Estate, Government), including positioning, sales plays, pitch narratives, and launch support.
• Develop segment storytelling by understanding customer profiles, ICPs, pain points, and buying behavior to move complex deals forward.
• Partner with Sales Enablement to equip field teams with pitch decks, solutions pages, qualification guides, and demo scripts.
• Support product launches for vertical initiatives, including integrations and solutions for regulated or high-compliance industries.
• Own Win/Loss and market intelligence to surface buyer insights that inform positioning, sales strategy, and product investment decisions.
• Manage cross-functional stakeholders across sales, product, legal, and marketing to drive alignment and momentum on vertical initiatives.

Requirements

• 5+ years of product marketing or solutions marketing experience; direct experience is required for this senior role.
• Proven success developing and executing GTM strategies for B2B SaaS products across multiple customer segments or verticals.
• Deep experience with large, complex enterprise deals and building GTM motions that support long sales cycles and high-value contracts.
• Strong analytical ability using Win/Loss data, buyer research, and market intelligence to inform strategy.
• Exceptional communication skills, including translating technical features into compelling benefits for a wide audience.
• Strong cross-functional relationship-building skills across sales, product, marketing, and legal.

Culture & Benefits

• Equity packages.
• Inclusive parental leave policy for all parents & carers.
• Annual Vibe & Thrive allowance for wellbeing, social connection, and office setup.
• Flexible leave options to recharge and support personal needs.
• Interviews are conducted virtually.