Content Marketing Lead (Fintech)

TL;DR

Content Marketing Lead (Fintech): Owning the strategy and execution of content across marketing, sales enablement, and partner education with an accent on SEO, AEO, and pipeline attribution. Focus on translating veterinary landscape knowledge into high-converting assets and leveraging AI for content enhancement.

Location: Remote (United States). Hybrid option available at the Pasadena, CA office.

Salary: $110,000 - $130,000

Company

A late-stage venture-backed financial technology business specializing in payment solutions and financing for veterinary practices.

What you will do

• Develop and own the overall content strategy, including SEO/AEO frameworks and an editorial calendar.
• Analyze the content-to-pipeline funnel to refine audience segmentation and prioritize resources.
• Create and maintain sales enablement materials such as interactive demos and one-sheeters.
• Produce targeted email campaigns via HubSpot and manage short-form content for social media channels.
• Own the webinar strategy from topic development through post-event follow-up.
• Source and build customer testimonials, case studies, and video content.

Requirements

• 5+ years of B2B content marketing experience, ideally within FinTech, Healthcare, or Veterinary industries.
• Must be based in the United States.
• Proven ability to drive measurable outcomes like pipeline influence and attributed revenue.
• Deep working knowledge of SEO and fluency in AEO (AI Engine Optimization).
• Proficiency with HubSpot and design tools such as Figma, Canva, or Adobe Creative Suite.
• Experience leveraging AI tools like Claude or ChatGPT for ideation and editing.

Culture & Benefits

• Remote-first environment offering ultimate flexibility for nomadic work styles.
• Unlimited PTO and covered healthcare.
• 401k match and cell plan reimbursement.
• Equity retention policy to ensure growth aligned with company success.
• Generous parental leave and access to professional learning platforms.