Senior Finance Business Partner (Web3)

TL;DR

Senior Finance Business Partner (Web3): Managing marketing spend and ROI evaluation for a global blockchain ecosystem with an accent on financial modeling and strategic planning. Focus on optimizing marketing investments, driving data-driven growth recommendations, and improving financial reporting processes.

Location: Must be based in Asia (Work-from-home arrangement)

Company

Binance is a leading global blockchain ecosystem and the world’s largest cryptocurrency exchange by trading volume and registered users.

What you will do

• Lead marketing spend planning and evaluation across performance marketing, PR, branding, user campaigns, affiliates, and events.
• Analyze investment effectiveness to derive ROI insights and develop high-impact recommendations for executive leaders.
• Partner with Accounting to ensure accurate monthly financial reporting of all marketing activities.
• Provide data-driven insights to optimize existing campaigns and identify new growth opportunities.
• Manage complex datasets and collaborate with cross-functional stakeholders to ensure accurate tracking and measurement.
• Drive continuous process improvement, standardization, and reporting enhancements.

Requirements

• 8+ years of experience in FP&A or strategic finance supporting Marketing functions at a large B2C internet company.
• Extensive experience building complex financial and operating models.
• Ability to craft executive-level presentations and succinct narratives for deliverables.
• Strong business judgment and ability to collaborate with a wide range of stakeholders.
• Must be based in Asia.

Nice to have

• Proficiency in using AI tools and experience in automation.

Culture & Benefits

• Opportunity to shape the future within the world’s leading blockchain ecosystem.
• Collaboration with world-class talent in a user-centric global organization with a flat structure.
• High level of autonomy in an innovative, results-driven, and fast-paced environment.
• Competitive salary and company benefits.
• Flexible work-from-home arrangement.