Product Marketer (AI)

TL;DR

Product Marketer (AI): Developing go-to-market strategies for Snowflake's developer-facing products with an accent on technically credible messaging and content for builders. Focus on driving adoption among data and ML engineers by creating reference architectures, demo narratives, and technical solution briefs.

Location: Menlo Park, CA, USA

Salary: $145,000 - $205,000

Company

Snowflake empowers enterprises to achieve their full potential through cloud data and AI-native solutions.

What you will do

• Build and execute GTM strategies for developer products, spanning from initial awareness to adoption.
• Develop technically credible messaging, positioning, and content, including technical blogs and reference architectures.
• Own the developer persona, analyzing workflows and pain points for data engineers, ML engineers, and architects.
• Create sales and partner enablement materials to articulate developer value propositions.
• Drive product launch strategy and execution, including naming, segmentation, and channel mix.
• Partner with developer advocacy and community teams to drive hands-on adoption and retention.

Requirements

• 7–10 years of product marketing experience in data, AI, or cloud infrastructure.
• Must be based in the United States.
• Hands-on technical fluency in Python, SQL, and understanding of APIs and developer workflows.
• Proven track record of creating messaging and content specifically for builder personas.
• BS/BA in Computer Science, Engineering, Data Science, or equivalent experience.
• Willingness to travel up to 25% of the time.

Culture & Benefits

• Competitive benefits package including medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan, flexible spending, and health savings accounts.
• At least 12 paid holidays and paid time off.
• Parental leave and employee assistance program.
• Collaborative culture focused on impact, innovation, and high-trust collaboration with AI.