Creative Produce (Performance Marketing)

TL;DR

Creative Produce (Performance Marketing): Developing and optimizing creative strategies and concepts for promoting a mobile application with an accent on identifying key features, optimizing creatives, and competitor research. Focus on creating advertisements for major platforms, evaluating UGC results, and balancing creativity with performance goals.

Company

hirify.global is a product company behind the Dancebit mobile application, which turns exercise into a dance party with guided dance workouts.

What you will do

• Develop creative strategies and concepts for promoting the mobile application.
• Collaborate with Product and UA teams to identify key features and boost performance.
• Optimize creatives based on analytical data and user feedback.
• Conduct competitor research and analyze market best practices.
• Create advertisements for META, Google, and other networks.
• Write briefs for UGC, evaluate results, and rework content to improve results.

Requirements

• Minimum 6 months of experience as a creative producer in performance marketing (preferably in the healthy lifestyle, nutrition, or fitness domain).
• Data-driven approach to decision-making.
• Deep understanding of the target audience and their needs.
• Ability to create and implement engaging, informative, and performing creative strategies and content.
• Experience with analytics and optimization of creatives.
• Excellent communication and organizational skills.
• English at B2 (upper-intermediate) level or higher.

Nice to have

• Experience with AI and its integration into workflows.
• Profound work experience with one of the platforms: Google, Applovin, TikTok, Snapchat, Pinterest.